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Sell a job: How to sell a position in your company?
When you have found the right candidate for your open position, you need to sell the job to that person.
Have a prepared list of great reasons why anybody would like to be part of the company.
Update that list for the perfect candidate so that you can emphasize on what is important for him (or her).
How do you know what's important for your chosen candidate?
Let's be smart: In the first round of interview you need to ask each of the candidates what's important in their professional life and the reasons why they have stuck to their previous employment.
Ask that question early so that this part of the conversation dissipates in their mind but make sure that you keep a record of the answers you get from each candidate, you will thank yourself later.
Knowing what matters to your perfect candidate is a great advantage to make sure that you get him (or her) on board at a rate that's acceptable to you and him.
Adding value to your business is only possible if you are able to negotiate while recruiting. If you manage to recruit above average employees at or below market rate then you are adding value.
If you recruit below average personnel at an expensive rate then you are loosing out.
There is more than salary and options to working in a company. Talk about your vision for the business, explain the potential for growth, remember your last sales pitch and what you have said about your business last time you asked for a loan or spoke to investors.
Talk about the profile of the other employees in the company and praise them. Everyone likes to be part of a great team.
Give your chosen candidate tools he can use to convince his spouse, his kids. Find positives that will work with all the potential decision makers.
As in sales, knowing who the decision makers are is the starting point of a successful negotiation. Ask questions such as
Who helps you taking important decisions in life?
When everything is agreed and your candidate is happy to get started, get an offer letter prepared and forward it to him to finalize the deal.
All you need to do now is keeping that professional at work. Being able to keep the right employees in the team is what makes a great team. Have individual meetings regularly to assess the situation otherwise you will spend a lot of time and money recruiting over and over again.
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